Steel profiles at Scandinavia's largest fashion fair

DS Stålprofil’s DS Nordic Click Seam made a cameo when Bella Center Copenhagen became the focal point for Scandinavia's largest fashion fair, the Copenhagen International Fashion Fair (CIFF). At the 63rd edition of the fair, more than 1,200 brands were exhibited across 34,000 square metres, complemented by several cafés, restaurants, and bars.

Among the exhibitions was the Danish company BESTSELLER, whose 7,000 m² stand designed by Ambiente was one of the fair’s main attractions. Among the beautiful decorations and collections, our steel profiles, DS Nordic Click Seam 475 in aluzinc, covered the walls, adding a special and unique touch to the installation.

Combine DS Nordic Click Seam with other materials

The installation, which emphasized cohesion, simplicity, and Nordic design, was connected by DS Stålprofil’s popular steel profiles, DS Nordic Click Seam 475 in aluzinc. The colourful lighting and the steel profiles' reflective surface created a harmonious and sophisticated atmosphere. Simultaneously, the contrast between the ridges of DS Nordic Click Seam 475 and an even opposing wall introduced a creative deviation from symmetry without compromising the artistic vision.

Thin plate steel became the natural choice

In the selection process, all parties prioritised the recyclability of the exhibition materials. The final installation consisted of more than 90% recyclable material. For this reason, thin plate steel from DS Stålprofil was a logical choice, as our aluzinc steel profiles are Cradle-to-Cradle Certified® Bronze. At the same time, DS Nordic Click Seam 475 contributed to an elegant, sleek design without the disturbance of visible fastening. Thus, DS Nordic Click Seam 475 is both a modern and minimalist choice.

From showrooms to industrial construction

With its sleek design and long, vertical lines without visible fastenings, architects have since embraced DS Nordic Click Seam as a creative solution for roofing and façades. The wide colour range further provides flexibility in construction projects, making DS Nordic Click Seams ideal for both traditional and creative projects – indoors, outdoors, and much more.